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The Best Content and Social Media Calendar Templates

Managing content and the conversations around it have always been part of the PR job description. But today, there are many more communications vehicles, with advanced content marketing and management...

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Chat Recap: Media, Madness and Content Marketing

During the January 29 #solopr Twitter chat, independent communication professionals discussed the following topics of interest: When a client damages relationship w/journo how do you handle? #solopr Q2...

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Improve Your Content Marketing with Google Analytics

Google Analytics is a treasure chest of information, but it can intimidate even the most seasoned professional. It can be difficult to understand all of the metrics and more importantly how to apply...

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Key Stats and Trends in Content Marketing [Infographic]

Content remains an important cornerstone of public relations strategy. Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and...

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10 Steps to Writing Content that Gets Read [Infographic]

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Our goal is to ensure that client...

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Content Marketing #solopr Twitter Chat

Content marketing has always been integral to public relations, long before the current label. Many Solo PR Pros also wear the integrated marketing hat and are deeply involved in content marketing for...

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Chat Recap: Content Marketing

On the first Tuesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions...

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Three Steps to Developing a Content Marketing Program

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Yet, with...

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